Most yoga teachers don’t struggle with pricing because they lack skill or value. They struggle because their inner narrative
In Kriya Shaastra, we say: Your price is not made of numbers. It’s made of your state. If your inner state is filled with doubt, fear, or comparison, the price you set won’t feel stable — and students will feel that instability too.
This guide helps you price from clarity, not confusion — from value, not insecurity — from intention, not fear.
1. Before setting a price, stabilise your inner narrative
Price isn’t the first step. The first step is the story you carry about your worth.
Ask yourself:
- What emotion am I broadcasting when I talk about my fees?
- Do I feel grounded, or apologetic?
- Do I feel like I’m offering transformation or selling time?
If your inner state is low, your price will reflect it. When the inner narrative becomes clean, the outer number becomes clear.
2. Price based on transformation, not duration
A 60-minute class is a container. What people are actually paying for is the shift that happens inside that container.
This is pure Kriya Shaastra:
Anubhava → Rasa → Value → Price
- Anubhava — the experience you create
- Rasa — the emotional state they receive
- Value — the meaning this has in their everyday life
- Price — simply the outer expression of all the above
When you shift focus from “minutes” to “transformation,” your price becomes meaningful, not mechanical.
3. Use a three-tier pricing structure (not one flat fee)
Students come with different needs, fears, and levels of commitment. A single price forces everyone into one box.
A three-tier model respects different journeys:
- Entry Tier — For hesitant or new students
- Growth Tier — For students committed to weekly practice
- Transformation Tier — For those wanting deep progress
This structure works because of a key Magnetic Nation principle:
People commit when they can see themselves in an option.
4. Communicate your price through narrative, not justification
When teachers justify their price (explaining too much), it weakens their presence. Instead, communicate using narratives — the language of human meaning.
Examples:
- “This class is designed for people rebuilding their energy after long days.”
- “This space helps you reconnect with your body and stabilise your mind.”
- “This is a guided journey, not a random session.”
When people feel the narrative, they naturally accept the price.
5. Use anchoring to make your true price feel natural
Anchoring is not manipulation. It’s simply showing the context in which your price exists.
Example:
- Your most complete offering first (the anchor)
- Your mid-tier offering next
- Your entry-tier last
People choose based on emotional resonance, not mathematical comparison.
6. Remove friction from the decision
Students hesitate when:
- There are too many options
- They don’t understand the journey
- The joining process is confusing
Reduce friction with:
- One joining link
- Clear outcomes
- A simple, confident description
Clarity increases willingness. Willingness increases commitment.
A final thought
Your price is not a number. It is your narrative, your presence, your state — expressed numerically.
When you stabilise your inner world, your outer price becomes effortless. Students don’t join because the price is low. They join because your presence feels worth it.
